The National Association of Counties (NACo) announced the Citizen Involvement Committee (CIC) is receiving a 2013 Achievement Award for its innovative Traveling Education and Recruitment Campaign. The campaign, which began in 2010, involves staff and CIC members attending non-traditional events throughout the county to talk with people about what the county does, answer questions and provide information about services and volunteer opportunities. Non-traditional events provide an avenue to reach residents who are not already involved with county affairs. Event attendees frequently don’t know the county exists or what programs and services the county provides, much less how to engage with county government. Since the program began staff and CIC members have engaged in discussions with over 600 people at 32 events. In addition, over 270 people have requested additional information about county programs and volunteer opportunities. Many new members for various advisory committees have also been recruited. Beyond staff time, the costs are minimal. Volunteers enrich this program—from committee members who attend events to talk about their engagement to event managers who voluntarily provide table space at no charge. The CIC will be recognized for the campaign at NACo’s annual conference in July.
June 20, 2013